About

Franceen Friefeld, RD., LD., P.H.Ec.

Franceen’s work is backed by over 33 years of experience as a leading dietitian in food service and corporate arena, public speaker, 3-time published author, media professional and TV food show host.

As a leading food industry nutritionist, Franceen has led the development of healthy dining initiatives for over 6000 establishments nationwide in the commercial and noncommercial sectors.

Franceen consults to food service organizations on wellness strategy, positioning and programming. In line with her mission to inspire engagement and healthy change, she offers consumer-centric solutions that drive participation, sales and customer retention and ensures that organizational changes to incorporate wellness are healthy, sustainable and profitable.

More than a dietitian, Franceen is a food service professional who “sells and markets” nutrition with a strong background in operations, marketing, and sales. She understands what works and what doesn’t from a business perspective and couples that with her knowledge of best practices, consumer wellness trends, and competitive activity. Given that expertise, she is able to bring organizations in-depth insight into opportunities that exist, but more importantly, ones that can be best applied, given their core competencies, business objectives and growth plans.

Cited as one of the top speakers and wellness strategists for the food industry, Franceen frequently presents at national conferences on how organizations can best position themselves to address consumer and market wellness trends.

She also presents to corporations as part of their wellness initiatives to improve employee health. Forget about lecture-style presentations! As a champion of inspiration and humor, she motivates people to take action, and ignites life-long positive change. Her engaging and practical approach empowers the conviction that “you can achieve your health goals.”

Franceen Friefeld

Over 33 years experience

Food Industry Nutrition Leader and Healthy Dining Authority

Professional Speaker

3x Published Author